In the early 2000s our owner, Jason Marks, started noticing patterns of success with the top sellers he was working with at the time. Being more engineering minded he started trying to build repeatable sales strategies and processes to assist with business growth. After attending many sales trainings, he realized there was a gap in the market for something that was specific to the daily life of an IT seller. In 2012, Jason left as one of the leading sellers at Cisco to start a training company to address the needs of the IT seller.
The training was a hit within the market and led Techrategy to become a multimillion-dollar training practice. The work wasn’t done yet, as the training programs led to daily interactions with top sellers from all over North America, new patterns of success and what was working continued to evolve. As organizations leaned into digitization, business leaders realized by adopting the right technology solutions they could create massive business growth. Today with cloud and AI at the forefront of our technology world new training was needed to create a more consultative selling approach. We continued to track not just reviews from our clients, but their number growth based on our enablements, and we started seeing significant pipeline, revenue, and GP growth after our engagements.
Today we have over 6,000 5-star reviews and have worked with clients like AWS, Cisco, CDW, SHI, ePlus and many others to help their sales team’s reach their goals. In addition to our training, Techrategy developed a vendor agnostic certification program for sellers. The CTA (Consultative Technology Associate) certification is the industry’s only certification program that truly proves if a seller understands the principles and process for consultative selling. Techrategy also started helping organizations design and implement better learning management systems, so their sellers had a place to go learn on their time. In 2020, Techrategy launched their own online training portal with tools and recorded content to help sellers reach their goal. By 2023 the portal had over 1500 subscribers.
One of the challenges we see with organizations is they put their sellers through our enablements, they see a quick spike in their pipeline and revenue from those sellers, but as time goes on things start to level back out. While this means our clients are typically seeing a 40x ROI from our enablement programs, after time they were falling back into old habits. To help solve this we provide consulting services, which is a critical starting point for organizations looking for long term growth and sales culture changes.